Recommended Reading

We are always updating and honing our knowledge not only of the marketing industry, but for a better business; something that you, as a client will also benefit from. As we walk this path of life long learning and continual self improvement, we are happy to share our thoughts on the books that we read.

We have an Amazon Affiliate link at the bottom of the page so after reading these reviews (which are Karen’s own personal thoughts on the books / CDs she reads/listens to), should you choose to buy any you can click through to Amazon and when you place an order, we will receive a small commission, which we will be donating to Cancer Research. Thank you for visiting this page and happy learning!

Oversubscribed by Daniel Priestley (EMS Rating 10/10)

I met with Daniel in October 2016 and he sent me this book, which sat on my shelf until recently. I wish I’d read it sooner. This sums up the emerging approach for marketing going forwards. There are trends in marketing – remember how everyone was doing email marketing 10 years ago? then there was social media, which most people in the B2B world are still grappling with as it doesn’t instantly convert into sales – this is the next one. To stay ahead of the curve and position yourself as the ‘go to’ business in your sector, attracting your ideal clients, this is the book to read. And take action as a result of reading it, before your competitors do! Easy to read, great concepts and very timely.

To Be or Not To Be Intimidated by Robert Ringer (EMS Rating 7/10)

Robert Ringer writes about his experiences and education within the American real estate broking industry. Suffice to say, that I’m glad I’m not in that sector! Sounds like a nasty industry to be in, and one for the thick skinned and pretty ruthless. However having said that, Robert’s strategies for not only surviving, but thriving in such a hostile and cutthroat industry are very interesting and effectively amounts to Market Positioning. How you wish to be perceived, as an individual and how you wish your business to be perceived by suppliers and buyers in your industry. If you have ever felt like you are one of the crowd in your sector, and it’s all a bit of a ‘bun-fight’ every day, and all a bit like hard work, read this and you might be inspired to take action to change how you are seen by all of those that you deal with.

Ogilvy on Advertising by David Ogilvy (EMS Rating 9/10)

Originally from Adland myself, I am loving this book and can’t believe I haven’t read sooner. David Ogilvy, THE Advertising Guru of the 60’s, took the US (and subsequently the world) by storm with his approach to advertising that revolutionised how TV and print advertising was done. We may be in the digital age, however as with most things, ‘the more things change, the more they stay the same’. There are some cracking pointers that are as relevant today as ever about how to position yourself, create a personality for your product, key messaging, how to write copy and how to create ads that sell. A really good, interesting read with great examples.

Become a Key Person of Influence by Daniel Priestley (EMS Rating 9/10)

Love this book, gives your the 5 outcomes of a KPI – Key Person of Influence. I won’t ruin it for you, but really makes you think and makes a lot of sense. Couple the actions Daniel recommends with PR and you’re on your way to achieve this status. I’ll let you know how I get on!

Copy This Idea by Andrew Reynolds (EMS Rating 9/10)

Loved the way this book was written. It was as if he was literally talking to you and as you ask yourself a question about the content, he acknowledges it at the same time e.g. ‘You’re probably asking yourself, surely it can’t be that easy?’, when you are! Really easy read, read it in a couple of hours and all about how a really normal guy strikes upon a genius idea to become an information publisher and makes a multi-million pound business out of it. Very clever.

One Minute Manager meets the Monkey by Ken Blanchard, William Onken Jr & Hal Burrows  (EMS Rating 6/10)

A follow on from the One Minute Manager which I rated highly. This is written a similar easy to read, easy to digest style, and combines the elements of the original book with the ‘monkeys’ (problems) that your team have. It talks about how you can avoid having their problems on your back, but leave them with your team members to look after and resolve – simply being there to enable them to do so effectively in a motivating way.

It’s Not How Good You Are, It’s How Good You Want to Be by Paul Arden (EMS Rating 6/10)

Easy and quick read, written in a fun and punchy way, looking at the world of advertising and the fact that that world includes all of us ‘advertising’ ourselves all of the time. Reminded me of elements of my life in the 80’s in Adland. Really enjoyable read, albeit feeling a little dated now.

You² by Price Pritchett (EMS Rating 6/10)

I don’t know if I was in the wrong frame of mind for this book. It was easy to read, great layout, however the content, albeit concise seemed to reiterate several things I’ve read before. Price is most definitely passionate about what he wrote, and this came across very clearly, however didn’t leave feeling like I had benefited in any way from reading it. Interestingly, others who have read it, have raved about it. So maybe it’s me!

To Sell is Human by Daniel H. Pink (EMS Rating 8/10)

Whatever your perception of a salesperson is, this book leads the way in confirming that things have changed and so must we in terms of how we perceive sales and who is doing the sales. Essentially we are all selling – everyone in our organisations is selling, so be mindful of how they are trained to be a great ‘face’ of your business. Supported by lots of research findings and case studies – some of which were really interesting, insightful and surprising. Right, riveting read and rather enlightening.

CEO Tools Nuts-n-bolts of Business for Every Manager’s Success by Kraig Kramers

I’m only one chapter in and it’s a no holds barred, no nonsense approach so far, which I’m liking. It gives great tips on how to create your one page Business Plan – duly done and stuck on my wall and communicated to the team. Enjoying it so far.

Living You Best Year Ever by Darren Hardy (EMS Rating 8/10)

Step by Step guide to clarifying your goals for the year ahead and really getting to the nub of how this can be translated into actions that steadily propel you towards your top 3 goals. I’m implementing it. Speak to me again in 12 months!

The Secret (5/10)

Produced in a way to try and  add a sense of mystery and intrigue to proceedings and making it longer than it needed to be. The message: Think positive, be clear on what you wish for and you’re more likely to attract it. It’s Law of Attraction basically.

Great By Choice by Tim Collins (EMS Rating 6/10)

Firstly getting used to Tim’s well enunciated but overly emphatic and full on American accent, takes a bit of getting used to and you do have to be in the mood to listen to this CD set, as you do feel like he is talking at you! This is all about how he and some colleagues conducted a research study on many US companies to identify what the characteristics were that ensured the company’s success over a period of time, through recession and other industry-specific crises, when effectively the playing field was the same for everyone, why did some companies thrive and others fail, in some cases spectacularly. And there are several well known names in there.  There are some interesting nuggets in here, albeit they are also well over emphasised. e.g. 20-mile marching re: instilling disciplines within a business to ensure certain activities always happen to help you reach your goal. Bullets and Cannonballs is a very good example of how not to shoot yourself in the foot!  definitely worth a read or a listen.

Sticky Wisdom, How to Create a Creative Revolution at Work by Whatif The Innovation Company (EMS Rating 7/10)

Being a creative person, I confess I did approach this book with a ‘well what can I learn from this book as I already have the ability to summon up my creative thinking’, however, I also confess that there is an interesting way that this company has managed to create a process for creativity that can be applied to an organisation to ensure even those who feel they aren’t creative actually do become creative in their thinking.  I like their analogy for SUN and RAIN, as we have all experienced this at some point and making things real is very true, as many people find it difficult to visualise things.

Yes! 50 Secrets from the Science of Persuasion by Noah Goldstein, Steve Martin & Robert Caldini (EMS Rating 8/10)

This is a very easy to read book and absolutely fascinating proof of why certain promotional tactics work and others fail, by tapping into our sub-concious or changing our behaviour as a result of subtle stimuli. There are 50 chapters, so it’s good to pick up and put down. You also know a lot of these have been used on you by every company that you have ever bought anything from, so it’s interesting to read thye reasoning for their use of an approach. Really good.

Pitch Anything by Oren Klaff (EMS Rating 8/10)

This is by a guy that is used to pitching and winning deals for huge sums of money, based on a formula. It does have a lot of machismo in it thanks mainly to the high finance world that he has worked in. Glad I never worked in it! I have to say it is definitely worth a read. It is an insight into the thinking of your potential customer and the use of ‘frames’ is really worth understanding whether you choose to use them or not. I have used the Intrigue Frame and it worked well. It’s just worth ‘playing’ with some of these ideas, to see when and how you can use them.

The 4-Hour Work Week by Timothy Ferris (EMS Rating 6/10)

Upbeat, enjoyable read and one that gets you excited about being able to accomplish the same thing – a 4-hour work week. It clearly shows you how to achieve this and gives lots of great labour saving services that you can use. I felt it trailed off a bit inn the last section and lost its direction, but the concept is interesting and I think we can all learn from some of the ways to save time and better manage what time we have. Very humourous writing style.

Rich Dad Secrets by Robert T. Kiyosaki (EMS Rating: 7/10)

More advice and tips from ‘Rich Dad, Poor Dad’ (which I thought was excellent and ‘headshifted’ my brain) author. This was in CD form and was very easy listening with some reiteration of the basis of the original book and some additional useful ideas to implement. Good.

The Secrets of the Wealth Accelerators by Paul Avins (EMS Rating: 6/10)

New book from Paul Avins, creator of The Business Wealth Club. Contributions from his close team. Individual chapters from different associates each with their own top tips and advice. A useful read that is easy to dip in and out of.

The Compound Effect by Darren Hardy (EMS rating: 8/10)

Easy to read little book about making small sustainable changes on a daily or regular basis that can be maintained, to achieve the desired results in the long term. So no more choccy bars when I fill up the car, one extra glass of water per day, walking not driving to school, slightly smaller portions, will turn me into a size 14 by this time next year! Great motivator on several levels.

Business SOS by Paul Avins (EMS Rating: 8/10)

I loved this easy to read, easy to pick up, put down book. It highlights all aspects of a business and the elements you need to know with a workbook-like feel to it, so you can add your own actions and plans as a result of reading the preceding text. Something you can keep close to hand and revisit regularly to ensure you are on track. Really motivational and useful. Also visit and visit a group near you.

The Psychology of Selling by Brian Tracy(EMS Rating: 9/10)

I listened to this as a CD set and found it fantastic. It’s great to give you a clear understanding of people’s motivations for buying, how to elicit exactly what people want, why, and what their personal motivations are. Some great tips and techniques, which can only improve with practice.

The One Minute Salesperson by Spencer Johnson and Larry Wilson (EMS rating: 6/10)

Not as enjoyable as the One Minute Manager. Relevant if you’re in sales, however very formulaic which covers the basics but could go into more detail with more case studies and examples of the formula working in reality.

The E-Myth Revisited : Why Most Small Businesses Don’t Work & What To Do About It by Michael E. Gerber (EMS rating: 8/10)

Ideal for the person whose great at what they do and either thinking of going into business or already in business. Gives guidance on customer service and how to build a business that you work on and not in. Also helps to compartmentalise your business into job funtions and clarify your business structure (yes even with only one or two people in it) with a view to building the business and enabling you to be clear on the right person for that function. Mind shifting stuff!

The One Minute Manager by Kenneth H. Blanchard (EMS rating: 8/10)

A really quick and easy read story. Told in a very light hearted way, it gets the point across of how to manage people effectively in one minute. Ideal for new managers and those feeling they aren’t getting the best out of their staff now and don’t know why!

Screw It, Let’s Do It by Richard Branson (EMS rating: 6/10)

A light hearted easy to read overview of Richard Branson’s mindset and how that affected the decisions he has made throughout his life and the impact it has had on his business and relationships. Helpful if you are procrastinating over making a decision!

The Speed of Trust – The One Thing that Changes Everything – Stephen M.R. Covey (EMS rating: 7/10)

I got this as a CD and listened to it in the car, so I got through it more quickly than if it had been a book! Based on the theory that if people trust you they are more likely to buy from you. It guides you through how to build trust and keep it. Personally I think if you’re genuine and thoughtful person, you’ll be doing the things he advocates already!

Raving Fans – A Revolutionary Approach to Customer Service – CD by Kenneth H. Blanchard (EMS rating: 5/10)

Not that revolutionary at all really. If you don’t treat your customers like dirt, you’re already half way there. This reinforces actions you should be doing if you want to be demonstrating excellent customer service which results in loyal customers that say good things about you to others. A worthwhile read if you feel your customer service can be improved upon.

Rich Dad, Poor Dad – What the Rich Teach Their Kids About Money, That The Poor And The Middle Class Do Not by Robert T. Kiyosaki (EMS rating: 11/10)

Absolutely amazing book that has completely changed my outlook on the rest of my life and how I’m going to go about it from a financial point of view. I can not recommend this book highly enough if you want to be truly financially independent for the rest of your life and not dependent on the state in your old age!

Purple Cow – Transform Your Business By Being Remarkable by Seth Godin (EMS rating: 7/10)

Really good read to challenge your thinking on how to make your business stand out from the crowd like a purple cow in a field of black and white ones. Whether you make your service, your products or your business as a whole a purple cow, this is about being brave and doing something different and not the norm, to make people take notice and spend their money with you.

Retire Young, Retire Rich by Robert T. Kiyosaki

I’m about a third of the way through this so I’ll let you know how I get on with this, but it’s interesting if slightly repetitive in places!! Done intentionally I’m thinking to really get points across. I’ve mislaid the book, so when I find it, I’ll carry on!

Come back to visit and see updates to the books we have read and what rating we have given them. Thank you.

To purchase any of the books mentioned above, please click on the link below which with direct you to Amazon. As it is an affiliate link, Enteprise Marketing will make a small commission on any items purchased.

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