Copywriting

1st December 2017
By EMS Blog, Copywriting Comments Off on White Papers – the King of Content Marketing

White Papers – the King of Content Marketing

Content marketing is considered one of the best ways of inbound marketing where customers come to you rather than you having to seek them out. Prospects read your content, use the hints and tips you share, and start to recognise you as a knowledgeable thought leader. Continue reading

4th July 2017
By EMS Blog, Copywriting Comments Off on Mind Your Language!

Mind Your Language!

A couple of weeks ago I received a promotional email from a company I’ve spoken with in the past. The email directed me to their latest blog post.

The title sounded interesting. I thought this could be useful content, so I clicked through.

What greeted me was shocking.

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27th March 2017
By EMS Blog, Copywriting No comments

Copywriting to Land More Business

“Yes, I’d like to place the order”

Aren’t those the magic words we all want to hear? But are you hearing them often enough?

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