Web design

Nowadays a website is as much part of your start up material as stationery, so if you want to ensure you convey the right image right from the start, talk to us about our start up websites.

For those that have more elaborate website requirements including data capture, enquiry forms, e-commerce and Web 2.0 sites, our developers are fluent in all the latest applications and ensure all sites are built in the most search engine friendly way and adhering to W3C requirements.

Website Creation

We like to start by understanding your website objectives. We want to make sure that the end result has a purpose rather than just being pretty! We provide a structured overview of the site, highlighting where each page will appear and what the content will be. Then we progress to the look and feel of the site, providing a visual of the design and navigation. We can copy write the content for you if you like, and provide imagery, but you may like to provide some of this yourself.

Once we have your approval on the functional specification, structure, design and copy, the site will be built and then go live. But it doesn’t stop there. We recommend ongoing maintenance and updates to the site to help your search engine optimisation, to ensure you are being ‘seen’ and to keep the content fresh and interesting.

E-marketing

For many businesses their e-marketing is rapidly becoming their most important marketing activity. Within the initial build of any of our sites, we ensure the site is built in a search engine friendly way, but, additional fresh content, always helps the organic search rankings. Additional activity e.g. AdWords and other online activity from user groups on social networking sites, online advertising and links can all help to enhance your rankings and how easily people find you, but first we need to understand what you want to achieve and then provide a course of action to help to achieve it.

E-newsletters

As a great way of keeping your name ‘front of mind’ and informing existing and prospective Clients of any special offers, discounts, new stock, forthcoming events, changes within the industry or your business, e-newsletters are a great way of keeping in touch. These need to be legally compliant too, so if you need advice on how to set these up and stay within the law, please get in touch.

Tracking

The beauty of online activity is that it is easier to track activity than traditional methods, whether that includes visits to websites, open rates of e-newsletters, level of ‘unsubscribes’ or registrations, it is now easier to understand what is working and what isn’t and adjust your marketing activity accordingly.