Strategic marketing

When we start working with you, it's important for us to understand your business, to ensure all proposed marketing activity is as appropriate as possible.

We like to understand your products and services, objectives, target markets, industry, competitors and their marketing activity, your budget and any regionality or seasonality that may affect the business.

This will involve an initial 'fact finding' meeting and may require some initial research depending on the above factors. Results of existing marketing activity will also dictate how much research will be required.

Marketing Plans

Following the initial 'fact finding' meeting, when answers to the above questions can be provided, we will come back to you with recommendations for your marketing activity to achieve your required objectives.

Marketing Strategy

Sometimes all you need is a little more direction in the marketing that you are currently undertaking – ensuring you are getting as much value out of your spend, using the most appropriate channels of communications and keeping your branding consistent across these channels.

Being able to monitor and measure your marketing is also very important, especially to SME businesses - to understand what activity is working best for you, providing the best return on your investment.

Research

If you feel you need feedback on a new product, service or even a new company name prior to starting the branding exercise, we can arrange for qualitative or quantitative research to be undertaken to help give you the answers you need.

CRM

Customer Relationship Management helps you to maintain and improve good relationships with existing customers and establish relationships with new customers. It will also provide you with management information to help you cross sell and up sell products or services to your customer base.