PR

Public Relations is used to change opinions and attitudes, can be more cost effective than advertising and should be viewed as a long term communications approach.

The traditional PR approach involves collation of relevant media lists and contacts, drafting of press releases, distribution, follow up, negotiation for coverage within relevant editorial and collection of press cuttings. However, with more digital communication platforms, this approach now needs more expertise to make the most of a wider variety of editorial opportunities.

We will plan your PR activity, reporting, on a monthly basis, what has been achieved and what is coming up to best meet your objectives.

Newsletters

In addition to hard copy newsletters, e-newsletters can provide a slightly more cost effective method of delivery, while still maintaining your branding and retaining relationships with your customers.

Internal Marketing

Internal marketing helps to motivate your staff to ‘live’ your values and vision for the business, gets them involved, gives them pride in their work and working for you. As every business is different, we can discuss several options that can help you achieve this.