PR

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Writing Press Releases and getting them into the right publications both online and offline.

Raising awareness of your business without spending on advertising.

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PR

PR is used to change opinions and attitudes, and manage your reputation. It’s often more cost effective than advertising, has a more penetrating impact on readers and should be viewed as a long term communication approach.

The traditional PR approach involves the collation of relevant media lists and contacts, drafting press releases, distribution, follow up, negotiation for coverage within relevant editorials and the collection of press cuttings. However with more digital communication platforms, utilising specialists within specific industry sectors with established media relationships for your industry media, this approach now needs more expertise to make the most of a wider variety of editorial opportunities.

Working in partnership with PR specialists in your industry sector, we can plan your PR activity, reporting on a monthly basis what has been achieved and what is coming up to best meet your objectives.

Newsletters

In addition to hard copy newsletters, e-newsletters provide a slightly more cost effective method of delivery, whilst reinforcing your branding and retaining relationships with your customers. Please sign up to our e-newsletter for monthly tips on one of our services each month, news about us and case studies. If you want to keep up with what we’re doing more frequently, join our Twitter.

Internal Marketing

Internal marketing helps motivate your staff to ‘live’ your values and vision for the business, and enabling customers to experience your brand. It gets them involved, gives them pride in their work and in working for you. As every business is different, we can discuss several options that can help you achieve this.

Awards

If you enter to win awards and either win or are a runner up, both present a PR opportunity to raise your profile within your industry, market place or among prospective customers. These need to be added to your stationery, website and other materials to convey that you are a ‘cut above the rest’.

Events

PR support helps maximise your return on investment at events and exhibitions, with pre, during and post event news, that raises your profile, positions your business in a certain way and generates traffic to your stand and enquiries.

Sponsored Editorial

This is a regular editorial piece in a specific influential media title – ideal for positioning you and your business as an authority in its field.

Advertorials

Paid for editorial which enables you to deliver the desired message in the style of the publication.

Speaking Opportunities

Again helping to position you as an authority in your field at industry events.

Charity Support

If all things were equal, a new customer is more likely to work with a company that has a clear and obvious corporate social responsibility agenda by giving back to charities that have some affiliation with the business, the staff and the industry you are in.

Case Studies and Testimonials

These demonstrate your capabilities and reduce the fear of working with you if others have already done so and had pleasant results.

Call us now for a well planned and executed marketing campaign that gets results. Call Karen on 01296 737823.

Testimonials

  • The marketing strategy and implementation has helped boost our position within the UK electronic engineering industry.
    Andy StevensDanielson/SCHURTER UK
  • I am delighted with the magazine Enterprise Marketing researched and wrote for us and looking forward to the next edition.
    Steve GilroyCEO, Vistage UK
  • Enterprise Marketing created a highly impactful brochure which has proven very successful in growing our business.
    Xen Consultants Ltd
  • I was particularly impressed with the quality of the Market Research and the detailed analysis which has helped with our recommendations.
    Julia WestonBuckinghamshire New University