Writing Press Releases and getting them into the right publications both online and offline.
Raising awareness of your business without spending on advertising.
The traditional PR approach involves the collation of relevant media lists and contacts, drafting press releases, distribution, follow up, negotiation for coverage within relevant editorials and the collection of press cuttings. However with more digital communication platforms, utilising specialists within specific industry sectors with established media relationships for your industry media, this approach now needs more expertise to make the most of a wider variety of editorial opportunities.
Working in partnership with PR specialists in your industry sector, we can plan your PR activity, reporting on a monthly basis what has been achieved and what is coming up to best meet your objectives.
In addition to hard copy newsletters, e-newsletters provide a slightly more cost effective method of delivery, whilst reinforcing your branding and retaining relationships with your customers. Please sign up to our e-newsletter for monthly tips on one of our services each month, news about us and case studies. If you want to keep up with what we’re doing more frequently, join our Twitter.
Internal marketing helps motivate your staff to ‘live’ your values and vision for the business, and enabling customers to experience your brand. It gets them involved, gives them pride in their work and in working for you. As every business is different, we can discuss several options that can help you achieve this.
If you enter to win awards and either win or are a runner up, both present a PR opportunity to raise your profile within your industry, market place or among prospective customers. These need to be added to your stationery, website and other materials to convey that you are a ‘cut above the rest’.
PR support helps maximise your return on investment at events and exhibitions, with pre, during and post event news, that raises your profile, positions your business in a certain way and generates traffic to your stand and enquiries.
This is a regular editorial piece in a specific influential media title – ideal for positioning you and your business as an authority in its field.
Paid for editorial which enables you to deliver the desired message in the style of the publication.
Again helping to position you as an authority in your field at industry events.
If all things were equal, a new customer is more likely to work with a company that has a clear and obvious corporate social responsibility agenda by giving back to charities that have some affiliation with the business, the staff and the industry you are in.
Case Studies and Testimonials
These demonstrate your capabilities and reduce the fear of working with you if others have already done so and had pleasant results.
Call us now for a well planned and executed marketing campaign that gets results. Call Karen on 01296 737823.