Meet the Crew
From left to right: Karen Munson (Strategic Officer), Penny Dablin (Chief Engineer), Karen Moule (Captain), Fiona Leslie (Communications Officer).
Karen Moule, Captain, Managing Director, Concept Creator, Marketing Strategist, Planner, Copywriter, Organiser and Head Butt Kicker
Originally trained as a graphic designer, I was particularly interested in the way design was used specifically for advertising. So I joined the vibrant world of the London advertising agency scene in the mid Eighties, not as a designer, but as a Media Planner / Buyer for well known brands like Seiko and Pulsar watches, Baileys and Malibu. I had discovered the wonders of planning and buying as part of my 2-week work placement at J. Walter Thompson and I could see how you can plan and buy advertising space in a creative way to ensure your ads stood out from the crowd.
As it was the 80’s and ‘greed was good’, after a few years I hopped over to the other side of the fence to sell advertising space and worked for a publishing representation house looking after the ad sales for several international and European publishers. This involved several trips abroad and then at the beginning of the 90’s, I moved to Dusseldorf to work for Grey’s media department, MediaCom.
Two years later saw me return to the UK, fluent in German and wanting to understand the other elements of the marketing channels of communications – not just the advertising.
Starting with a small marketing agency in High Wycombe and studying for the Chartered Institute of Marketing qualifications at night school, I progressed quickly to a much larger and rapidly expanding JJ Group in Oxford.
Looking after a wide variety of clients from a range of industry sectors for 6 years, I decided that I wanted to work for SME businesses who couldn’t afford London agency prices. I loved to get involved in all aspects of a client’s marketing activity to ensure a cohesive, integrated approach that met their objectives.
With a love for food, scuba diving, nautical archaeology, cycling, the outdoors, sci-fi movies (can you tell?), closely followed by most other sorts of movies, life is hectic as single mum to Abigail, but I can be tempted anywhere by the offer of a cuppa or a glass of wine!
Karen Munson – Strategic Officer
I first decided to follow a career in marketing whilst studying for my BA(Hons) in Leisure Management with Sport Studies at Buckinghamshire Chilterns University College. Upon completion of my degree I began studying for my CIM qualifications, which I completed in 2006 and have since been awarded Chartered Marketer status.
My marketing experience has been built within a variety of industries including double glazing, financial services and specialist laboratory supplies to the pharmaceutical industry. Within these companies I have introduced new marketing strategies, tools for marketing analysis and project managed the various elements of marketing activity.
I have always been involved in sport, although finding the time whilst running around after 2 young boys can be a challenge in itself. I have however managed to continue playing hockey and can be found playing in goal for Aylesbury Hockey Club on Saturdays and also coaching the Under 8’s team on a Sunday.
More often than not, I am also in training for a fundraising challenge of some description. I’ve previously completed the London 2 Brighton & Thames Path Ultra Challenges, walking 100km (63 miles) non-stop and am currently working my way up to running a marathon, despite hating running.
Fiona Leslie – Communications Officer
I’m an experienced PR professional with more than 15 years’ expertise working in the education sector – predominantly business and management education.
I’ve been lucky enough to work with some of the top business schools, both in house at the Open University and Cranfield School of Management, and in consultancy with institutions including Henley Business School, Lancaster University Management School, ESCP Europe, and Edinburgh Business School.
I’ve delivered media relations campaigns for clients across the UK and abroad, and my specialism is the development and delivery of national media relations strategies.
Having launched my own consultancy in August 2014 I’m now enjoying working with education clients businesses as an independent expert, and also as an associate with Enterprise Marketing Solutions.
My background is in regional newspaper and radio journalism where one of my claims to fame was providing travel reports from a helicopter every morning in the Unipart Flying Fox, while working at FOX FM in Oxford!
I’m a member of the Chartered Institute of Public Relations (CIPR) and in my spare time enjoy travel, cooking, and am on the organising committee of Relay for Life Aylesbury.
Penny Dablin – Chief Engineer
My role is to look after the engine room on board, otherwise known as the back office systems, ensuring that everything is running smoothly. And I also get to make the tea!
I have a colourful and varied background including computer programming and database administration, life coaching, accountancy and copywriting. My strength is as a problem solver and I’m great in a crisis.
I love learning and read avidly on all sorts of subjects including personal development, copywriting and marketing.
My claim to fame is a video on YouTube with over 2,000,000 views teaching knitting skills!
Richard Wood – Research & Data Officer
Having graduated from the University of East Anglia in 2006 with a 2:1 (Hons) in PsychoSocial Sciences & Business Management (BSc), I joined ACNielsen (in Headington, near Oxford) on their Graduate scheme, working in both the Manufacturing and Retail divisions.
I left ACNielsen in late 2007, joining YouGov in central London where I worked in the brand tracking arena for over two years, looking after a wide variety of clients.
I joined Karen at Enterprise Marketing Solutions in January 2010 as a Senior Account Handler.
My interests include motorsport (I have ‘dabbled’ in Rallying and am an avid follower of F1), tennis (both watching and playing) and badminton.
When I’m not at work, I am often found enjoying a good meal and a glass of Rioja with my wife Caroline.
Our Extended Team
We also work with a 20+ team of others who enable us to deliver the excellent service we provide. We work with approx 6-8 designers, 3 web developers, 3 SEO/social media specialists, a variety of PR specialists in industry sectors, printers, fulfillment houses and other expertise where needed. The benefits to you are:
- You have one point of contact so instructions are all logged and carried out as requested
- You are kept up to date with every project and when to expect delivery
- You don’t have to deal with umpteen different people – you can get on with running your own business
- We have experience of all of the areas that we use our extended team for, so you can guarantee we vet them, their work and each piece of your project, before you see it, ensuring you have minimal changes to make
- You deal with the most experienced people all the time
- We have selected a team that we have now worked with since, or even before 2006 – we know we can rely on them, so you can rely on us to deliver on time and on budget
- We have been doing this since 2006, we have great clients, great testimonials and we’re continuing to grow – our approach works – for you and for us
- It keeps your price down, as we don’t have to rent an office to house 20+ staff, pay PAYE and take account of sick leave and holidays – our team has a very strong work ethic with you at the centre of our attention