Other Marketing Services
As a full service marketing agency we can also help you with any aspect of your marketing including:
Design – Whether you need us to design your whole new brand identity, exhibition graphics, illustrations, or just a simple leaflet, our design team can satisfy your requirements.
Branding – Your branding is how your company is perceived by others. It encompasses your business name, your values, your ethics and your image. Good branding is so much more than your logo.
Direct Mail – When you want to reach a specific target group the best way is often by Direct Mail. We can design your mailing piece, source the best lists of prospects and manage your campaigns.
Website Development – Your website is a marketing presence available to a global audience 24 hours a day. Make sure your website works hard for you – discuss your requirements with us today.
PR – Writing Press Releases and getting them into the right publications both online and offline. Raising awareness of your business without spending on advertising.
Advertising – Make sure your advertising is reaching the right target market, in the most cost effective way possible. We can write your ads and get them placed in the right publications, on billboards or radio and television advertising. Make sure your message reaches the right people in the right way so they take action.
Video Production – Promotional videos, educational videos and more. Filming, editing and branding of live videos, montage videos and sketch videos.
SEO and Social Media – Search engine optimisation to ensure your website is found by your target market. Social media campaigns to increase awareness of your business, your products and your services.
Events and Merchandise – Attend the right exhibitions and sponsor relevant events to raise your profile in your marketplace. Using branded merchandise keeps your name in front of your clients and prospects all year round.
Print – Now you can ensure your printed materials give the right impression to your prospects and customers. We can advise on paper stock, finish, additional techniques and more.
Your brand identity represents you to the world, your logo will be on every piece of printed and digital material for the foreseeable future. So you will need to carefully consider who you are going to ask to handle this vitally important piece of work.
This recent brand identity update story caught my eye – mainly for the price tag. You don’t need to pay London agency prices to get London agency quality of work (or better).
The Financial Conduct Authority recently called in Saatchi & Saatchi to redesign their logo. The end result cost £66,410.
The old logo did have some issues – mainly from a reproduction point of view. Graduated wavy lines in the background and white reversed out of a darker colour is likely to be more difficult to cleanly reproduce in print.
Legibility is another problem. David Ogilvy ‘The Father of Advertising’ and Founder of Ogilvy and Mather stated in his book ‘Ogilvy on Advertising’ in 1983 that white text on a dark background should be avoided, simply because it was so much harder to read.
According to Citywire Wealth Manager, in 2013 when the Financial Services Authority became the Financial Conduct Authority, nearly £200,000 was spent on the new brand identity, the new logo, brand guidelines and registering the logo.
Four years later the FCA underwent a rebrand to freshen the logo and bring it more up-to-date.
This is the new logo – cleaner, crisper with a slightly different colour, replacing a serif font with a sans-serif font, and inverting the bold slash.
It’s certainly more up-to-date. But was it worth well over £60,000 to produce? We’re not sure.
Are you considering a rebrand?
At Enterprise Marketing Solutions, we understand that the FCA’s budget is not the kind of budget most companies want to spend on a rebranding exercise.
When we take on a rebranding project the objective is to understand and capture the essence of the business and its qualities within the updated identity.
We understand the importance of iconic graphics and colour psychology that subliminally convey to your ideal customers where your business is positioned in the market.
We have done this for many clients over the years and you can see examples of our work on our portfolio page.
Oh, and we don’t charge £60K to do it!
If you’re thinking of a rebrand, talk to us. You’ll definitely save yourself £60K!