A selection of Market Research projects we’ve worked on.
Desk Research for local training provider to identify competitors, pricing and course offering.
Questionnaires for apprenticeship provider to identify companies’ awareness of the apprenticeship offering and whether they would use it
Mystery shopper for training business to clarify a different approach to a competitor.
Survey Monkey survey for a vaccines manufacturer to identify demand for training courses.
Direct mailing for charity to identify preferred fund raising events for donors to support.
Focus Groups for apprenticeship provider to understand employers’ issues, that in turn informed marketing messaging.
Competitor research to understand who else is in this warehousing company’s area to help differentiate themselves.
Client telephone interviews to understand what they ‘bought’ from a training business to clarify their market positioning and key messaging.
Client/Services Matrix for NHS division to identify product and/or services that are currently not being bought by existing clients and target promotional activity to ‘cross sell’ them.
Key word research to help identify more relevant words for digital marketing that gets you found.
Google Analytics to understand what traffic is coming to your site from where to inform future marketing focus.
Customer Profiling to identify more profitable customers to find ‘more of the same’.