PR is used to change opinions and attitudes, and manage your reputation. It’s often more cost effective than advertising and should be viewed as a long term communication approach.

The traditional PR approach involves the collation of relevant media lists and contacts, drafting press releases, distribution, follow up, negotiation for coverage within relevant editorials and the collection of press cuttings. However with more digital communication platforms, this approach now needs more expertise to make the most of a wider variety of editorial opportunities.

We can plan your PR activity, reporting on a monthly basis what has been achieved and what is coming up to best meet your objectives.

Newsletters

In addition to hard copy newsletters, e-newsletters provide a slightly more cost effective method of delivery, whilst reinforcing your branding and retaining relationships with your customers. Please sign up to our e-newsletter for monthly tips on one of our services each month, news about us and case studies. If you want to keep up with what we're doing more frequently, join our Twitter.

Internal Marketing

Internal marketing helps motivate your staff to ‘live’ your values and vision for the business, and enabling customers to experience your brand. It gets them involved, gives them pride in their work and in working for you. As every business is different, we can discuss several options that can help you achieve this.