Supporting Young Enterprise
We have supported Young Enterprise for six years now and created the Best Marketing Campaign of the Year Award to reward those companies who demonstrate their understanding of marketing and show how it has helped their business to succeed.
This year is no different with the launch event being held at the Aylesbury UTC on 20th Sept. As the instigator of the award, I am happy to help those student companies by visiting them at their school and talking to them about marketing and specifically what marketing would be able to help them.
Yesterday I did my first school visit to Furzedown School, where I met a really enthusiastic bunch of students and heard all about their great product range. We talked through the elements they need to consider in terms of who their customers are, when and how to reach them and clarifying their key messaging and pricing. I was really touched that they presented me with their latest product, which they will be promoting this year – their flower block.
I will be visiting some of the other schools taking part and wish them all well for this year’s competition.
Details of how to enter for the Best Marketing Campaign of the Year Award can be found here.
A Passion for Work Placements (by Karen)
I didn’t do A Levels or go to University. The education environment simply didn’t inspire me. I could see there were a lot of different types of jobs and opportunities for great careers – just couldn’t see a clear path to identify what it was that I was a) good at; b) enjoyed and c) would enable me to earn enough for a decent living.
Our careers advisor at school wasn’t a big help, however thankfully, my father recognised that all the time I spent in my room drawing and painting, was all graphic design. Over the years, I had several work placements / work experiences; in the art studio of a massive publishing house designing layouts for magazines like Tunnels and Tunnelling, and Machinery Market; Work at a machine tool company, helping with direct mailing campaigns and being a receptionist; working as a waitress; a bakery shop assistant; garden centre; selling costume jewellery at Dickins & Jones; to name but a few, helped to identify the types of roles and aspects of different roles that I liked and didn’t like.
These days there are so many youngsters who don’t have a clear idea of what they want to do with their lives when they leave school, and identifying what you really don’t like is just as important as identifying what you do. That’s why I love providing work placements for students. It’s the realisation at the end of their time with us that they have a slightly clearer idea of what sorts of things they like doing all day or not, which in turn helps to hone their career path options further.
I intend to maintain regular work placements for those that want to understand more about whether the world of marketing is a potential career path for them.
The benefits for us are many-fold;
1. We gain a better knowledge of up and coming trends, particularly in technology and how it’s used by the youth of today, which in turn keeps us ahead of the curve.
2. Their passion and enthusiasm is welcomed, along with their fresh point of view, different perspective and some great ideas.
3. They are all potential new employees for us here, and their work placement is simply a week-long job interview. Saves a fortune in recruitment fees!
4. It does ‘give back’ to the local community, by helping youngsters find their ideal career path sooner than if they hadn’t undertaken work placements.
5. It is a great story to tell. I love doing this and love being able to tell their stories of their time with us.
If you want to apply for a work placement, please email me Karen.firstname.lastname@example.org or call us on 01296 737823.