Businesses in the FM sector have been through a tough time during the recent recession with down-sizing and divestiture of divisions/services. Specialist companies are springing up to serve niche markets and there is a lot of turbulence with acquisitions and mergers in the industry.
At Enterprise Marketing we focus on the FM sector, helping businesses to market themselves effectively. We want to help you with your internal communications to motivate behavioural change in your staff as well so that everyone is pulling in the same direction for the good of the company and the good of the planet.
Case Study 1 – COBOS
Background: This specialist floor cleaning company wanted to raise their profile locally with their ideal target market, conveying their personality and creating an impact.
Marketing Objective: To create an impactful brand and eye-catching marketing materials.
What EMS did:
- Updated branding.
- Created impactful leaflets for direct marketing, leave behinds, and handouts at events.
- Created a banner for use at exhibitions.
When exhibiting, the banner attracted attention and drew people in to start conversations. The leaflet is generating interest and awareness amongst facilities managers of the slip testing and deep cleaning services on offer.
“Karen has an intuitive understanding of the issues of the business and created a concept that really stands out. The team wrote the copy and created the design – the final leaflet is very striking.”
Chris Oakley, Managing Director, Cobos Ltd.
Case Study 2 – Sivatech
Background: Sivatech are a portfolio business with several different offerings. They provide warehousing, offer rooms for hire and offer health and safety related training from First Aid courses to fork-lift truck driver training. They wanted to clarify their marketing and promote all their services under one brand.
Marketing Objective: Clarify how to increase sales across the different offerings and determine what marketing would best achieve that objective.
What EMS did:
- Created a marketing strategy
- Updated the company branding
- Applied the branding across all marketing materials including pop-up banners, leaflets, posters and calendars
- Created a new website
- Copywriting of all text on website and leaflets etc.
- Revised e-newsletter
- Created graphics for exhibition stand
- Consistent, professional brand across all service offerings.
- Clarity around what the business stood for and how they wanted to be perceived in the local community.
- Expansion of warehousing take up.
- Room hire receipts increased.
“We chose Enterprise Marketing to help us with our marketing strategy and re-branding project… I’m very happy with the results.”
Ian Watson, Managing Director, Sivatech Ltd
The following are a selection of projects we’ve been involved with in the FM sector.
Active Air – Providing this air-conditioning business with a more professional brand identity and web presence.
Alchemy Systems – Showcasing this CMS business’ expertise through case study copywriting.
Banbury Air Conditioning – Ensuring long term business by proposing in-house systems and a consistent marketing programme.
ALFA FM – The launch plan for a new FM business with a strategy to win clients.
Alpen Windows – Positioning this windows, doors and conservatories business as the ‘go to’ business in Luton with improved, enquiry-generating web presence.
Auditel – Consultant brand name creation to position this consultant as ‘The Overheads Expert’ and strategic input to win new clients.
Aylesbury Gardening Services – To help a local business win more clients.
CEP Claddings – Refreshed branding to position this claddings manufacturer more professionally, and ‘premium end’, and extend the branding to all literature and informative website to help contractors source necessary, decision making information.
COBOS – To position this cleaning business as the larger, more professional business that it is, creating their identity, marketing materials and strategy to attract more clients from niche sectors.
Constant & Co – To give this established bailiff business a refreshing new professional identity and strategy to attract more business.
Cygnit IT – To position this friendly and uniquely positioned IT business as the ‘go to’ company in Milton Keynes with strategy to attract customers and grow the business.
Drake Lapthorn – Strategy to attract more clients through thought leadership for this health & safety consultant.
Entropie – Creation of powerful, results-driven case studies to prove their IT effectiveness.
E-Tradeway – To give a roadmap to an industrial vending machine distributor to grow the business and attract more business.
Executive Voyager – Generating leads and appointment setting for this executive chauffeur drive service.
Greenhills Garden Design – Making a one man band become a more ‘serious’ business with professional branding.
Horizon HR – Informative and enquiry-generating leaflet that positions this HR consultant uniquely.
HRXTRA – Making a one man band become a more ‘serious’ HR business with professional branding, literature and website.
Hubson Shribman – creating engaging website copy that sells this recruitment business’ skillset.
ILECS – Refreshing 1970’s branding for something fresh and modern and applying it to literature and creating a strategy for long term domination of the lift and escalator consultancy sector.
Imperial One – A strategy to help a one man band grow.
Kendra Energy Solutions – A strategy to help generate new clients, raise their profile and position this energy maintenance systems business appropriately.
Mainrock – A strategy to generate new business in a new geographic area, where this interior design and fit out business had spotted a gap in the market.
MK Meetings & More – A strategy to consolidate existing relationships with clients and create new business for this beautiful training venue.
Oxford Garden Lighting – A strategy to grow this lighting company’s business.
Paperklip – Creation of an impactful brochure that can be used as a ‘leave behind’, mailer or hand out.
Protek Lighting – A strategy to grow this lighting company’s business.
Redstone Business Centres – Brochure design, copywrite and print to promote and sell office space at new location within a refurbished building.
Red Hot Networks – Lead-generating activity to help grow a one man band business.
Sivatech – Refreshed branding to fully convey the previously confusing array of products and services available to core services, that were each marketed effectively to niche markets to help grow the business.
Space Efficient Interiors – Strategy to grow the client base.
SpaceVac – A strategy to grow this gutter vacuuming business’ client base nationwide through dealerships and niche markets.
Stepping Stones for Business – To raise the profile of this Quality Consultant in a wider geographic area and attract clients from that area.
Sustainability for Business – To establish a new sustainable brand and test market it solely in Aylesbury area with support from the local council.