Events

Forthcoming Events

17th May 2017

World FM Day

World FM Day provides an opportunity for global knowledge sharing, to discuss and share experiences both good and challenging, to promote our profession and celebrate our successes.

It is a day where facilities management professionals use to reflect on their achievements over the past year.

24th May 2017, 6pm-8:30pm

FMCentral – The Internet of Things in Facilities Management

Join us at the Buckinghamshire Railway Centre, near Aylesbury, to discover how the Internet of Things (IoT) provides new opportunities for your business, understand what IoT is, and what it means for your business and your customers. Plus, get the opportunity to network with fellow FM professionals.

20th - 22nd June 2017

Facilities Show 2017, ExCeL, London

As the world’s largest dedicated facilities management event the Facilities Show continues to grow, attracting FM’s and suppliers from over 40 different countries . The event unites FM professionals from all sectors and geographies with suppliers, advisers and specialists in one venue that provides them with unrivaled business opportunities. Find out more.

23rd June 2017

Purple Friday – Paint the Town Purple

Relay for Life Aylesbury will be turning the town purple again on Friday 23rd June 2017 – raising vital funds for Cancer Research UK.  Purple Friday is an easy way to help fund groundbreaking research and it’s fun.

Contact us today to find out more and get your company involved.

2nd - 3rd July 2017

Relay for Life 2017

The Space Cadets will be reuniting once more to raise funds for Cancer Research UK. Over the 24-hour period, the team will be taking it in turns to walk laps of the track, with at least one team member on track at all times. You can show your support for the team here.

5th July 2017 6pm – 8:30pm

FMCentral – Testing Times: Materials Testing for the Built Environment

Join us at the Vinci Test Centre, Leighton Buzzard, for the latest FMCentral event.

Full details TBC.

20th September 2017 6pm – 8:30pm

FMCentral – Psychology of the Workplace

Join us at Adapt UK, Milton Keynes, for the latest FMCentral event.

Full details TBC.

13th October 2017

Engineering Futures Group – Talent & Skills for the Industries of the Future

Join us at ATG Training for the next Engineering Futures Group event, focusing on “Talent & Skills for the Industries of the Future”.

Full details TBC.

Our Latest News

10th May 2017
By EMS

When you don’t have £60K to spend on updating your brand identity

Your brand identity represents you to the world, your logo will be on every piece of printed and digital material for the foreseeable future. So you will need to carefully consider who you are going to ask to handle this vitally important piece of work.

This recent brand identity update story caught my eye – mainly for the price tag. You don’t need to pay London agency prices to get London agency quality of work (or better).

The Financial Conduct Authority recently called in Saatchi & Saatchi to redesign their logo. The end result cost £66,410.

The old logo did have some issues – mainly from a reproduction point of view. Graduated wavy lines in the background and white reversed out of a darker colour is likely to be more difficult to cleanly reproduce in print.

Legibility is another problem. David Ogilvy ‘The Father of Advertising’ and Founder of Ogilvy and Mather stated in his book ‘Ogilvy on Advertising’ in 1983 that white text on a dark background should be avoided, simply because it was so much harder to read.

According to Citywire Wealth Manager, in 2013 when the Financial Services Authority became the Financial Conduct Authority, nearly £200,000 was spent on the new brand identity, the new logo, brand guidelines and registering the logo.

Four years later the FCA underwent a rebrand to freshen the logo and bring it more up-to-date.

This is the new logo – cleaner, crisper with a slightly different colour, replacing a serif font with a sans-serif font, and inverting the bold slash.

It’s certainly more up-to-date. But was it worth well over £60,000 to produce? We’re not sure.

Are you considering a rebrand?

At Enterprise Marketing Solutions, we understand that the FCA’s budget is not the kind of budget most companies want to spend on a rebranding exercise.

When we take on a rebranding project the objective is to understand and capture the essence of the business and its qualities within the updated identity.

We understand the importance of iconic graphics and colour psychology that subliminally convey to your ideal customers where your business is positioned in the market.

We have done this for many clients over the years and you can see examples of our work on our portfolio page.

Oh, and we don’t charge £60K to do it!

If you’re thinking of a rebrand, talk to us. You’ll definitely save yourself £60K!

Scroll to top