Direct marketing

Direct marketing talks directly to your existing or prospective customers and can be delivered in a basic form, like a letter, or as a specially designed piece. Either way there are several important things to know about direct mailing activity to not only ensure you have a successful campaign but a legal one too.

Data & List Sourcing

When you want to use your existing database for mailing purposes, we can ensure it is ‘clean’ and up-to-date, prior to use, helping you save money and wastage.

If lists are needed, we purchase from reputable list brokers, who can provide lists to meet your target audience needs. They can ‘profile’ your current customer base to find ‘more of the same’ lucrative Clients, providing data for them that has met all Data Protection and Direct Marketing Association standards.

We will advise you on all of the legal and best practice ways to manage a direct marketing campaign, to make it as successful as possible.

Personalised Print

With digital print now being well established in the market, you have the opportunity to generate really personal mailing activity. Variable print enables each message to be personalised to the person you are sending it to. These personalised mailings grab recipients’ attention and ensure they read what you have sent to them and acknowledged your name, even if it does end up in the bin two minutes later!

The other benefit of digital print is that you can run as few as you need to. If you only want to send 10 personal mailers out, that’s absolutely fine – and very cost effective.

Incentive Campaigns

Incentive campaigns are designed to make customers react in a specific way as a result of receiving your information. E.g. “If you fill in this questionnaire and send it back, you will receive a prize”. Dependent on your business and product or service will depend on whether and how these can be beneficial for you. Again, there are legal guidelines to be followed for incentive campaigns and sales promotions.

Sales Promotions

To increase sales of a specific product line or service, talk to us about the best way to drive sales among your existing or prospective customers.

Promotional Products

When you want something that needs your name on to hand out at exhibitions, use as part of a mailing campaign or just give to your top Clients, we will source several options for you to choose from that fit with your branding, business, promotional objectives and budget.