Direct marketing talks directly to your existing or prospective customers and can be delivered in a basic form (like a letter), or as a specially designed piece. Either way there are several important things to know about direct mailing activity; not only to ensure you have a successful campaign, but also to ensure you stay legal.

Data & List Sourcing

When you want to use your existing database for mailing purposes, we ensure it is ‘clean’ and up-to-date prior to use – to help you save money and wastage.

If new lists are needed, we can purchase these from reputable list brokers, who can provide lists to match your target audience. These brokers ‘profile’ your current customer base to find ‘more of the same’ lucrative clients and to provide data for them that has met all Data Protection and Direct Marketing Association standards.

We advise you on all the legal and best practice ways to manage a direct marketing campaign to make it as successful as possible.

Personalised Print

With digital print now well established in the market, you have the opportunity to generate personal mailing activity. Variable print enables each message to be personalised to the person you are sending it to. These personalised mailings grab recipients’ attention and ensure they read what you send them.

The other benefit of digital print is that you can run as few items as you need to. If you only want to send 10 personal mailers out, that’s absolutely fine – and very cost effective.

Incentive Campaigns

Incentive campaigns are designed to make customers respond in a specific way as a result of receiving your information, e.g., “If you fill in this questionnaire and send it back, you will receive a prize”. The nature of your business and product or service dertermines whether and how these can help you. Again, there are legal guidelines to follow for incentive campaigns and sales promotions.

Sales Promotions

To increase sales of a specific product line or service, talk to us about the best way to drive sales among your existing or prospective customers.

Promotional Products

When you want something that needs your name on to hand out at exhibitions, use as part of a mailing campaign or just to give to your top clients, we can source several options for you to choose from that fit with your branding, business, promotional objectives and budget.

"I bought a targeted marketing list from Karen and she was really helpful on when and how to use it to best effect for a direct mailing campaign". Chris Bateson, Horizon HR