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10th May 2017
By EMS News, Other Marketing Comments Off on When you don’t have £60K to spend on updating your brand identity

When you don’t have £60K to spend on updating your brand identity

Your brand identity represents you to the world, your logo will be on every piece of printed and digital material for the foreseeable future. So you will need to carefully consider who you are going to ask to handle this vitally important piece of work.

This recent brand identity update story caught my eye – mainly for the price tag. You don’t need to pay London agency prices to get London agency quality of work (or better).

The Financial Conduct Authority recently called in Saatchi & Saatchi to redesign their logo. The end result cost £66,410.

The old logo did have some issues – mainly from a reproduction point of view. Graduated wavy lines in the background and white reversed out of a darker colour is likely to be more difficult to cleanly reproduce in print.

Legibility is another problem. David Ogilvy ‘The Father of Advertising’ and Founder of Ogilvy and Mather stated in his book ‘Ogilvy on Advertising’ in 1983 that white text on a dark background should be avoided, simply because it was so much harder to read.

According to Citywire Wealth Manager, in 2013 when the Financial Services Authority became the Financial Conduct Authority, nearly £200,000 was spent on the new brand identity, the new logo, brand guidelines and registering the logo.

Four years later the FCA underwent a rebrand to freshen the logo and bring it more up-to-date.

This is the new logo – cleaner, crisper with a slightly different colour, replacing a serif font with a sans-serif font, and inverting the bold slash.

It’s certainly more up-to-date. But was it worth well over £60,000 to produce? We’re not sure.

Are you considering a rebrand?

At Enterprise Marketing Solutions, we understand that the FCA’s budget is not the kind of budget most companies want to spend on a rebranding exercise.

When we take on a rebranding project the objective is to understand and capture the essence of the business and its qualities within the updated identity.

We understand the importance of iconic graphics and colour psychology that subliminally convey to your ideal customers where your business is positioned in the market.

We have done this for many clients over the years and you can see examples of our work on our portfolio page.

Oh, and we don’t charge £60K to do it!

If you’re thinking of a rebrand, talk to us. You’ll definitely save yourself £60K!

10th May 2017
By EMS FMCentral, News Comments Off on The Internet of Things: Revolutionising the FM Sector

The Internet of Things: Revolutionising the FM Sector

The Internet of Things (IoT) is becoming part of our everyday life.

Many new motor vehicles are equipped with software, sensors and internet connectivity that enable software updates to be made remotely without needing a garage visit, and monitor the need for servicing to call you in when needed. We also know that driverless cars are being trialled at the moment.

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28th April 2017
By EMS Market Research, News Comments Off on Losing clients? Stem the Flow

Losing clients? Stem the Flow

Imagine a nice shiny bucket, steadily filling up with new clients you have been working really hard to attract through a variety of marketing activities. Your goal is to build long term – profitable – client relationships with them. With more clients your growth goals are looking good.

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Can you afford to ignore the GDPR?

From May 25th 2018, the EU General Data Protection Regulation (GDPR) will come into force across the whole of Europe, including the UK. But, why all the fuss about data protection?

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28th February 2017
By EMS Engineering Futures Group, News Comments Off on New Engineering Forum Launches with Success

New Engineering Forum Launches with Success

The official launch of the Engineering Futures Group on Friday 24th February was a great success, attracting companies from across the region to hear about and discuss the effect that Brexit will have on their sector and how it will impact on both imports and exports.

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