Research

How digging reveals opportunity treasure

Businesses are all too often caught up in day-to-day operations, ensuring existing customers and enquiries are dealt with effectively and not thinking too far into the future. But what happens when the enquiries stop coming in? Do you know why – is it because the industry has moved on?   What is Desk Research? Desk […]
Read more

Keep Your Business Ahead of the Competition

We all know that we live in a competitive business environment. A simple internet search will reveal a multitude of possible companies locally, nationally and internationally, all offering the same or similar products/services.   The recent recession also changed several industry landscapes, with closures, mergers and acquisitions; so how confident are you about your industry […]
Read more

How Happy Clients Can Make You Money

Many businesses rely on their existing clients for repeat business. However, do you truly understand what your customers think about your business? Do you know why they chose to come to you in the first place? Or what, if anything they think makes you different from your competitors?   Research has shown that it costs […]
Read more
Max the Bear

Getting Inside Your Clients’ Head

We are all individuals with our own views, expectations and limitations. As a business have you stopped to consider things from the perspective of your clients, prospects and employees? How are they likely to react to your latest news, marketing campaign, product launch or any other activity?   On Friday, my 5-year old came running […]
Read more

What do your staff really think?

Employees are a costly and valuable asset, but do you know how they truly feel about your business, what their understanding is of the business vision, what ideas they may have and how they see themselves fitting in? Employee research can be illuminating, insightful and provide a means for all staff to have their input […]
Read more