Marketing

Five Marketing Lessons from the US Election

9th November 2016: Breaking News: Donald Trump is the new President of the United States. Now, whatever you think about him as a man, there are marketing lessons for business we can all learn from his campaign. Here are five I thought of immediately. Be different, stand out from the crowd Be controversial and own […]
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Solve your Customers’ Perception of You with Mystery Shopping

I’m sure you’re aware of the term Mystery Shopping, whereby individuals visit shops/restaurants/leisure facilities etc. as a regular customer would, and then report back on various aspects of their experience. Mystery shopping is commonly linked to retail and other business-to-consumer industries where the relationship between customer service levels and the sales process is widely [...]
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How to Achieve … Like Leicester City

At the beginning of the 2015/16 football season who would’ve believed that Leicester City would be crowned the Premier League champions? After all, the odds were certainly against them and they had only narrowly avoided relegation the previous season with a win in the final game of the season.   So how did they manage […]
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How digging reveals opportunity treasure

Businesses are all too often caught up in day-to-day operations, ensuring existing customers and enquiries are dealt with effectively and not thinking too far into the future. But what happens when the enquiries stop coming in? Do you know why – is it because the industry has moved on?   What is Desk Research? Desk […]
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Keep Your Business Ahead of the Competition

We all know that we live in a competitive business environment. A simple internet search will reveal a multitude of possible companies locally, nationally and internationally, all offering the same or similar products/services.   The recent recession also changed several industry landscapes, with closures, mergers and acquisitions; so how confident are you about your industry […]
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How Happy Clients Can Make You Money

Many businesses rely on their existing clients for repeat business. However, do you truly understand what your customers think about your business? Do you know why they chose to come to you in the first place? Or what, if anything they think makes you different from your competitors?   Research has shown that it costs […]
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Max the Bear

Getting Inside Your Clients’ Head

We are all individuals with our own views, expectations and limitations. As a business have you stopped to consider things from the perspective of your clients, prospects and employees? How are they likely to react to your latest news, marketing campaign, product launch or any other activity?   On Friday, my 5-year old came running […]
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What do your staff really think?

Employees are a costly and valuable asset, but do you know how they truly feel about your business, what their understanding is of the business vision, what ideas they may have and how they see themselves fitting in? Employee research can be illuminating, insightful and provide a means for all staff to have their input […]
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Do You Understand Your Customers?

According to a market research company, cited on BBC’s Breakfast Show this morning, supermarket shoppers are changing their habits. Essentially they prefer consistently low prices rather than promotional offers where they have to work out if it’s a good deal or not. Essentially, they want shopping to be easy. They also want to see something […]
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Lift Off with Our 2016 Marketing Predictions

We’ve had our scanners hard at work to assess the marketing universe and thought you’d be interested in our predictions for the year ahead. Set course for down to earth marketing essentials used in different, modern ways to take your marketing to a different dimension. Here goes… Firstly, those companies that didn’t have marketing budgets, […]
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