Meet the Crew
From left to right: Karen Munson (Strategic Officer), Penny Dablin (Chief Engineer), Karen Moule (Captain), Fiona Leslie (Communications Officer).
Karen Moule - Captain, Managing Director, Concept Creator, Marketing Strategist, Planner, Organiser and Head Butt Kicker
Originally trained as a graphic designer, I was particularly interested in the way design was used specifically for advertising. So I joined the vibrant world of the London advertising agency scene in the mid Eighties, not as a designer, but as a Media Planner / Buyer for well known brands like Seiko and Pulsar watches, Baileys and Malibu. I had discovered the wonders of planning and buying as part of my 2-week work placement at J. Walter Thompson and I could see how you can plan and buy advertising space in a creative way to ensure your ads stood out from the crowd.
As it was the 80’s and ‘greed was good’, after a few years I hopped over to the other side of the fence to sell advertising space and worked for a publishing representation house looking after the ad sales for several international and European publishers. This involved several trips abroad and then at the beginning of the 90’s, I moved to Dusseldorf to work for Grey’s media department, MediaCom.
Two years later saw me return to the UK, fluent in German and wanting to understand the other elements of the marketing channels of communications – not just the advertising.
Starting with a small marketing agency in High Wycombe and studying for the Chartered Institute of Marketing qualifications at night school, I progressed quickly to a much larger and rapidly expanding JJ Group in Oxford.
Looking after a wide variety of clients from a range of industry sectors for 6 years, I decided that I wanted to work for SME businesses who couldn’t afford London agency prices. I loved to get involved in all aspects of a client’s marketing activity to ensure a cohesive, integrated approach that met their objectives.
With a love for food, scuba diving, nautical archaeology, cycling, the outdoors, sci-fi movies (can you tell?), closely followed by most other sorts of movies, life is hectic as single mum to Abigail, but I can be tempted anywhere by the offer of a cuppa or a glass of wine!
Karen Munson – Strategic Officer
I first decided to follow a career in marketing whilst studying for my BA(Hons) in Leisure Management with Sport Studies at Buckinghamshire Chilterns University College. Upon completion of my degree I began studying for my CIM qualifications, which I completed in 2006 and have since been awarded Chartered Marketer status.
My marketing experience has been built within a variety of industries including double glazing, financial services and specialist laboratory supplies to the pharmaceutical industry. Within these companies I have introduced new marketing strategies, tools for marketing analysis and project managed the various elements of marketing activity.
I have always been involved in sport, although finding the time whilst running around after 2 young boys can be a challenge in itself. I have however managed to continue playing hockey and can be found playing in goal for Aylesbury Hockey Club on Saturdays and also coaching the Under 8’s team on a Sunday.
More often than not, I am also in training for a fundraising challenge of some description. I’ve previously completed the London 2 Brighton & Thames Path Ultra Challenges, walking 100km (63 miles) non-stop and am currently working my way up to running a marathon, despite hating running.
Penny Dablin - Operations Officer and Copy Engineer
My role is to look after the engine room on board, otherwise known as the back office systems, ensuring that everything is running smoothly. And I get to make the tea!
I also take the lead role in any copywriting projects we handle.
I have a colourful and varied background including computer programming and database administration, life coaching, accountancy and copywriting. My strength is as a problem solver and I’m great in a crisis.
I love learning and read avidly on all sorts of subjects including personal development, copywriting and marketing.
My claim to fame is a video on YouTube with over 2,000,000 views teaching knitting skills!
Fiona Leslie - Communications Officer
I’m an experienced PR professional with more than 15 years’ expertise working in the education sector – predominantly business and management education.
I’ve been lucky enough to work with some of the top business schools, both in house at the Open University and Cranfield School of Management, and in consultancy with institutions including Henley Business School, Lancaster University Management School, ESCP Europe, and Edinburgh Business School.
I’ve delivered media relations campaigns for clients across the UK and abroad, and my specialism is the development and delivery of national media relations strategies.
Having launched my own consultancy in August 2014 I’m now enjoying working with education clients businesses as an independent expert, and also as an associate with Enterprise Marketing Solutions.
My background is in regional newspaper and radio journalism where one of my claims to fame was providing travel reports from a helicopter every morning in the Unipart Flying Fox, while working at FOX FM in Oxford!
I’m a member of the Chartered Institute of Public Relations (CIPR) and in my spare time enjoy travel and cooking. I have also recently been appointed as a Trustee of Second Hope, a charity dedicated to funding research into Secondary Breast Cancer and providing support for those living with the disease.
Our Extended Team
We also work with a 20+ team of others who enable us to deliver the excellent service we provide. We work with approx 6-8 designers, 3 web developers, 3 SEO/social media specialists, a variety of PR specialists in industry sectors, printers, fulfillment houses and other expertise where needed. The benefits to you are:
- You have one point of contact so instructions are all logged and carried out as requested
- You are kept up to date with every project and when to expect delivery
- You don’t have to deal with umpteen different people – you can get on with running your own business
- We have experience of all of the areas that we use our extended team for, so you can guarantee we vet them, their work and each piece of your project, before you see it, ensuring you have minimal changes to make
- You deal with the most experienced people all the time
- We have selected a team that we have now worked with since, or even before 2006 – we know we can rely on them, so you can rely on us to deliver on time and on budget
- We have been doing this since 2006, we have great clients, great testimonials and we’re continuing to grow – our approach works – for you and for us
- It keeps your price down, as we don’t have to rent an office to house 20+ staff, pay PAYE and take account of sick leave and holidays – our team has a very strong work ethic with you at the centre of our attention
Our Vision, Mission & Values
To be the agency of choice among ambitious industrial, commercial and educational organisations in the UK for high quality, measurable marketing that delivers results.
Our mission is to save these clients from wasting their money and damaging the good name of ‘Marketing’ by providing a beacon of all that is good in the world of B2B Marketing. We are here to maximise every penny that clients spend on marketing and ensure their marketing spend is cumulatively generating a result that is more than the sum of its parts.
We ensure this by clarifying unique, strategic marketing insight and direction; defining a clear and informed strategy, with a strong theme to which all implementation is consistently adhering to; and delivering an easy to follow path of well thought through marketing activity to achieve their goals.
We work with these sectors due to our expertise and experience within these sectors for over 20 years. We are in business to build long term relationships with our clients, deliver the best service and provide up to date advice and value for money that generates a return on their investment.
Our values include:
Appreciation – of our clients, suppliers and staff. We also like to be appreciated.
Trust – We will always be honest with clients, suppliers and staff and expect the same from them.
Relationships – We are all about real relationships, built on the above values; and for the long term.
Flexibility & Choice – We know what we can do for clients, yet how clients want it delivered is up to them. We provide the flexibility to meet their requirements.
OUR 5 STAR RISK-FREE GUARANTEES TO YOU
- Guaranteed no hidden charges, no added extras – unless you want something over and above the agreed price.
- Guaranteed implementation of your marketing strategy . No sitting in a drawer gathering dust – we’ll make sure your marketing happens either in collaboration with you or as a ‘Done For You’ Service’
- Guaranteed ‘jargon-free’ strategic marketing plans. We keep it clear and straight forward.
- Guaranteed flexible payment plan to suit your cash flow needs.
- Guarantee that all work is overseen and signed off by a qualified CIM Chartered Marketer