June, 2016

Why Support Relay for Life?

Many companies support a charity. Many do this as part of their own marketing ‘Corporate Social Responsibility’ (CSR) agenda, so they are perceived as a caring business. And there are those businesses that support charities and organisations because they have a very real connection with it.   We have been supporting Cancer Research through the […]
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Solve your Customers’ Perception of You with Mystery Shopping

I’m sure you’re aware of the term Mystery Shopping, whereby individuals visit shops/restaurants/leisure facilities etc. as a regular customer would, and then report back on various aspects of their experience. Mystery shopping is commonly linked to retail and other business-to-consumer industries where the relationship between customer service levels and the sales process is widely [...]
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